With the layout and components to be included decided, it’s time for the design group to go into action. User interface (UI) is the surface the users are seeing and operate in. Using an appealing design implementing the customers’ graphical profile and identity using an easy to use, logical layout creates a good user experience (UX).
How the users feel about using the website/service is critical to keep them coming back. Also making sure they got the service and info they came for.